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Fabindia Home
Retail I Mumbai, Maharashtra

The architecture of this “street” was immensely challenging.  We wove the “organic” street facades in and out of the existing (old and new) columns, with the rich brown plywood rising into walls, sinking into benches, puncturing into windows for quilts, and disappearing into handmade paper screens.

Client Fabindia Overseas
Area 6,250 Sq. ft
Status Completed 2006
Photographer Sebastian Zachariah, Laura Rizzi
Team Shimul Javeri Kadri, Sarika Shetty,
Pallavi Navin, Debashree Turel

The Bazaar Street; Window shopping within; or the Centre of Calm.  These were all the definitions and intentions in creating Fabindia “Home” in a beautiful heritage space.  Many competing products, colours textures & sizes – often too many to realize or digest, typifies the Fabindia range of home furniture, furnishings & accessories.

 

Our instinct was to provide a fun, interactive shopping experience in this classical space, with due respect to its “classic” ness, and an immense infusion of the joy, revelry and family orientation that shopping for the home involves.  Our concern was also towards assisting the customer to find a space of calm within which to contemplate their choices.  A space that would isolate and showcase the different products in a fun, interactive manner, where the kids play knots & cross with candles, or count lampshades on an abacus, or simply flutter the fabric prayer wheels!  Where dads, men and exhausted women rest their weary feet on inbuilt benches replete with Fabindia cushions!  Where each product is showcased in a way that says – “touch & feel” – I’m special!