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Taneira

PROJECT AREA: Bangalore - 6000 sq.ft.  |   Completed

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Taneira from the house of Titan is a store that offers an ode to India’s rich heritage- The Sari & its various manifestations, The Artisans & Craftsman and the Women of India.

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We conceived the brand identity of the first 2 stores, both in Bangalore, both completely different formats-

The Villa model

The high-street model

 

The Villa model – often re-purposing an old bungalow, enhancing the build form by allowing plenty of natural light through windows & skylights, improving the internal flow of spaces to effectively house the various clusters divided by the regions of India and its art form.

The display typology in this model has fewer fixed modules and largely loose prototypes crafted with wood and brass adding another dimension of handmade craft. The flexibility was key here as the brand was navigating into the retail realm with this product line for the first time. 

 

The High-street model - handles the ever necessary flexibility through a series of well defined “Grid” that allows this versatile garment to be displayed in various forms apart from just stacking or hanging. The copper finished grid against a neutral off-white wall acts a bare canvas while the copper resembles the embellishment often paired with saris. Series of well proportioned niches inspired from the different regions of India breaks the grid every once in while to showcase the show stoppers!